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“Evaluating the best formulas for the Next Winning move”. The Fullerton Hotel Singapore, 20-22 March 2012

The time is now to take the next concrete step forward. Mobile commerce has been the buzz word in recent years but in ASIA, we have yet to realise the full potential that  can bring us. We have been making progressive steps and while some of us have succeeded tremendously, some have learned valuable lessons and emerged stronger.
The main challenge to realise the full potential will always be on how we effectively leverage politics, economy, society and technology to our advantage. These four elements possess different dynamics and such intricate interplay that overcoming this challenge alone will be close to impossible. Only by realising that we are all interdependent, instead of independent, can we ensure that mobile commerce will be a winner for all of us.
We observed how Google made the big move by rolling out the Google Wallet. We looked at how Tesco ‘transformed’ the train platform into a grocery store where waiting passengers ‘transformed’ into buying hoppers. More importantly, we are interested in the collaboration mechanics which make such projects tick.
They underscore the importance for all of us to work together t move the industry forward.
It is with this encompassing note that I proudly announce the 5th Mobile Commerce Summit ASIA will be held for the very first time in Singapore.
We will discover different perspectives from different stakeholders. We will hear unique insights from experienced ventures. We will understand tried and tested concepts gleaned only from the wisdom of multiple failures. We will appreciate the fine aspects of consumer behaviour and effectively align it with our operations.
We will take advantage of the focused gathering of high-level industry professionals only this event can bring. And together we will learn, synergize and innovate. Let us forge winning partnerships and take the next step forward together.

2012 key themes and topics:
Examining the dynamics behind effective mobile commerce collaborations 
Addressing key regulatory issues hindering effective penetration of Mobile Commerce
Critical Success Factors (CSFs) for effective implementation models through case studies
From implementation to customer retention : The case for sustainability
Apps vs Mobile Web : The case for the best of both worlds 
Consumer behaviour and mobile commerce: Alignment vs stewardship
Microfinance and Mobile Commerce: Reaping the potential
Revenue streams: Towards a win-win situation for all 
The most secured is the most ignored? Security vs Customer Experience
Learning from key Regulators, Operators, Banks, Merchants and Solution Providers experience’s in implemetation of MobileCommerce Services:
- Mobile Payments
- P2P Remittances & Mobile Money Transfer
- Mobile Banking Services
- NFC

Confirmed & invited speakers
 Mr. Paolo Baltao, President, Globe Telecom, GXchange, Philippines
 Christian Cadeo, Head of Mobile, Google SEA & HK
 Rodney V. Gardner, Managing Director, Global Receivables Products, Bank of America Merril Lynch
 Gerhard Romen, Director of Mobile Financial Services, Nokia
 Christopher Dadd, CEO, ZenithMist, United Kingdom
 Dave Parrat, Head of MTN Mobile Money, MTN South Africa
 Rashed Alabbar, Director of Mobile Commerce, Etisalat, United Arab Emirates
 Chris Chan, Mobile Commerce Group Strategy, Axiata Group Berhad, Malaysia
 Rahul Shingal, Head of Mobile Payments, PayPal Asia Pacific
 Representative, Digital Concierge, Infocommunications Development Authority (IDA Singapore)
 Alberto Jimenez, Global Payments Leader, IBM, USA
 Kyoshi Mori, Mobile Systems and Standards Specialist, NTT Docomo, Japan
 Jakirul Islam, Head of Operations, Mobile Banking Division, Dutch Bangla Bank Limited
 Jarkko Sevanto, NFC Business Development, Nokia SEA
 Arnab K. Biswas, Head of Mobile Commerce, Tata Teleservices
 Pawan Bakshi, Head of Airtel Money, Bharti Airtel
 Kazi Islam, CEO, Grameenphone Ltd
 Ainul Baizura Ali, Group Strategy, Axiata Group Berhad
 Stephen Breen, Mobile Money Director, Digicel Fiji Ltd
 Sabrina Chan, Regional Head of Product & Mktg APAC, Moneygram
 John Phipps, Director, VISA
 Indra Lestiadi, Head Mobile Commerce Division, INDOSAT
 Iwan Krisnadi, Commissioner, Indonesian Telecommunications Regulatory Board Indonesia
 Kaflina Kamalul Ariffin, Deputy Director, Malaysian Communications and Multimedia Commission
 Roy Heong, Head, Alternate Channels, Citibank Malaysia