Turkey Is Partner Country for BITKOM and CeBIT in 2011
Date: Thu, 06/03/2010 - 18:36
Turkish-German ICT Summit on 1 March 2011 in Hannover
Turkey is an attractive, emerging market for high-tech enterprises. As a result, the German IT and telecom industry has teamed up with CeBIT to make Turkey the official Partner Country for 2011.
"Germany has been Turkey's leading trade partner for many years," declared BITKOM President Prof. Dr. August-Wilhelm Scheer. "Given their experience in Europe and Asia, Turkish enterprises are highly interesting cooperation partners. German firms will benefit from a more extensive exchange," he continued. The cooperation is also intended to help German SMEs become internationally active.
The CeBIT organizer, Deutsche Messe, and BITKOM have maintained close relations with Turkish companies and institutions for many years. For the joint partner year in 2011, two new cooperative arrangements are in the works - between Deutsche Messe and the Istanbul Chamber of Commerce (ITO) on the one hand, and between the BITKOM and TÜBISAD associations on the other.
CeBIT is granting a special status to Turkish exhibitors next year: "We are delighted to be able to expand on the excellent relations with our Turkish partners and to offer them an opportunity to present themselves here at the heart of the digital world. Turkey will provide fresh impetus for the entire industry," commented Deutsche Messe Managing Board Member Ernst Raue. He continued that CeBIT 2011 offered an ideal platform for exhibitors and visitors from across the globe to take advantage of the potential offered by the Turkish ICT market and to generate new cooperative ventures and business opportunities. "Turkish enterprises will showcase their competence in a special display from 1 to 5 March 2011 at Hannover," declared Raue. Turkish exhibitors have been represented at CeBIT for more than 20 years. Deutsche Messe established its own subsidiary in Istanbul in 1996 and for the last 11 years, the Hannover-based company has enjoyed great success staging Eurasia's leading ICT exhibition, CeBIT Bilisim.
"The partner year is also an outstanding opportunity to discuss high-tech strategies and economic policy with the governments of both countries," stated BITKOM President Scheer. High-ranking government representatives from both nations are expected at the Turkish-German ICT Summit on opening day of CeBIT 2011.
Murat Yalcintas, President of the Istanbul Chamber of Commerce (ITO), sees great opportunities for his country through this partnership. "Turkey will present itself at CeBIT as one of the world's fastest-growing economies," he reported. "CeBIT 2011 represents an outstanding platform for Turkish ICT enterprises to reach the global market. ITO is working on establishing a major technology center on the Anatolian side of Istanbul. Turkey's status as the Partner Country at CeBIT 2011 is going to accelerate the 'Teknopark Istanbul' project," he concluded.
Currently, the Turkish market for IT and telecommunications is experiencing rapid growth. For 2010 the international market research institute EITO estimates growth of 8 percent for a total volume of 20 billion euros. This is a stronger rate of growth than is enjoyed by the majority of EU nations. Despite the economic crisis, last year's ICT sales volume in Turkey climbed 2 percent to reach a total of 18 billion euros, with IT outsourcing and investment in the country's telecommunications infrastructure figuring as the key growth drivers.
Above, BITKOM President Prof. Dr. August-Wilhelm Scheer with Deutsche Messe Managing Board Member Ernst Raue