Connected cars emerge as business models diverge, says Strategy Analytics
Date: Fri, 07/30/2010 - 14:17 Source: Strategy Analytics press department
OEMs are expanding their offerings in terms of connected vehicle telematics services and vehicle-device connectivity solutions—launching in more countries as well as increasing feature sets, according to the Strategy Analytics report, “Connected Vehicle Telematics: Car Maker Profiles.” As competition intensifies, assessment of product opportunities is vital. The report, “Automotive Telematics Services: Shifts in Pricing and Monetization Expected,” assesses these telematics and connected in-vehicle connectivity product opportunities as well as planning and pricing challenges.
“Competition between connected vehicle telematics services and vehicle-device connectivity solutions is mounting rapidly, with growing smartphone features and `apps' also adding to automotive product planning complexity,” noted Joanne Blight, Director of Automotive Multimedia and Communications Practice. “Price model and monetization shifts, customer opportunity segmentation, automotive differentiation, regulation and cost prioritization will be the growing focus of automotive OEMs.”
According to John Canali, analyst with Strategy Analytics, “2010 and 2011 are set to be major years for telematics and vehicle-device connectivity solutions. OEMs have redoubled their efforts to provide increasingly sophisticated solutions. No longer is the focus simply North America, but instead OEMs are seeking to provide vehicle telematics services and vehicle-device connectivity solutions globally, with many eyeing the growing automotive market in China.”