CeBIT solidifies partnership with Turkey
Date: Wed, 10/13/2010 - 10:31
CeBIT 2011, 1 to 5 March
Germany and Turkey have solidified their high-tech partnership for the coming year. On the evening of 7 October, cooperation agreements were signed in Istanbul by Deutsche Messe AG, the Istanbul Chamber of Commerce ITO, the German high-tech association BITKOM, and the Turkish IT association TÜBISAD. Turkey is Partner Country 2011 for CeBIT and the German ICT industry.
"With Turkey as our guest we will have at CeBIT one of Europe's fast-growing economies," said Ernst Raue, Member of the Board at CeBIT organizer Deutsche Messe AG. "Turkish companies will present themselves as committed and highly-competent IT providers and users, and will demonstrate their enormous potential," he added.
The CeBIT Partner Country concept has been very successful for years, both for exhibiting companies and for professional users. Companies profit from, among other things, the presence of high-level politicians and recognition though media outlets worldwide. Unique is the large number of potential business partners from across the globe that only CeBIT has to offer. "CeBIT provides Partner Country exhibitors with a unique visibility in the international market and creates sustained effects that can lead to orders in the billions," said Raue.
The longstanding bilateral trade relations between Turkey and Germany form an ideal basis for new business. "Germany has been Turkey's most important trading partner for a number of years now," said BITKOM Vice President Heinz Paul Bonn. "With their experience in Europe and Asia, Turkish companies are highly-interesting cooperation partners. German companies will profit from a strong exchange with them."
For example, Software AG has been represented in Turkey for 22 years. Karl-Heinz Streibich, CEO of Software AG, emphasized, "Turkey is currently one of the fastest-growing IT markets in the world. Against this background, that we support CeBIT's decision to name Turkey as Partner Country is self-explanatory. For Streibich, CeBIT is the correct stage from which the high-tech sector can collectively move forward. He said, "CeBIT is our common catalyst."
Turkey will be represented in multiple focus areas at CeBIT 2011. The central contact point will be the main exhibit at the CeBIT pro segment, which will provide general information about the Partner Country. Also planned for the CeBIT pro sector are two Turkish pavilions in the Business IT sector and one pavilion each in the sectors Banking & Finance and Business Communications. Another pavilion will be located at CeBIT lab. A highlight of the Partner Country program is the Turkish-German ICT Summit on 1 March 2011.
Turkish IT companies have been participating at CeBIt in Hannover for more than 20 years. The Turkish presence began in 1989 with two exhibitors. In "Partner Country Year 2011", 50 Turkish companies occupying approximately 3,000 square meters of floor space are expected.
Turkey has developed into one of the world's strongest economies and is considered a bridgehead to the near and Middle East. Deutsche Messe has also maintained contact with Turkish businesses and institutions for many years. The Hannover, Germany-based company established a subsidiary in Istanbul 16 years ago. Deutsche Messe has also for 11 years successfully staged in Istanbul the Eurasian region's most important ICT exhibition, CeBIT Bilişim.
Past partner countries at CeBIT were Spain in 2010, California in 2009, France in 2008, and Russia in 2007.