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New focus on logistics at CeBIT

Date: Mon, 10/03/2011 - 17:56

New focus on logistics at CeBIT

As the world's most important event for the digital economy, CeBIT is set to focus more strongly than previously on the topic of logistics

In future, the "Logistics IT" platform in Hall 5 will offer manufacturers of logistics software new presentation opportunities in the form of a group display and a forum.
"Logistics services are based on highly dynamic and complex processes - the use of powerful IT solutions is crucial for enhancing efficiency and, most importantly, for making new and intelligent solutions available to users without delay. In the past, many providers of logistics systems have exhibited at CeMAT, which takes place every three years. That's too long for such a fast-moving industry. Thanks to the professional assistance of the CeMAT organizers, we're delighted that we can now offer these providers an extra annual platform," reports Frank Pörschmann, responsible for CeBIT at Deutsche Messe AG.
Exhibitors will include the software firm PSI Logistics from Berlin. Its Managing Director, Wolfgang Albrecht, is one of the driving forces behind the new logistics IT platform: "As software manufacturers with short innovation cycles, we need another trade show alongside CeMAT at which we and other leading suppliers can exhibit new products on an annual basis. CeBIT is ideal for this purpose. It's where we can meet IT decision-makers from the industries that are relevant to us."
CeBIT already uses the ERP-AREA, the Auto-ID/RFID Forum & Solutions Park and the Cloud Computing World platforms to present topics from the logistics industry.
The Logistics IT group display and the forum will be organized by Deutsche Messe AG's CeMAT team. "Looking ahead to CeBIT, we will make use of our proven industry know-how and bring about synergies that will benefit the exhibiting companies," confirms Pörschmann.

Above, Frank Pörschmann, responsible for CeBIT at Deutsche Messe AG

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