German high-tech sector partners with Brazil
Date: Tue, 11/08/2011 - 19:34
Brazil announced as official CeBIT and BITKOM Partner Country for 2012
The German high-tech industry and Deutsche Messe AG, organizer of CeBIT, expect a strong economic impact from their close partnership with Brazil. Last October 3th, a comprehensive cooperation agreement for CeBIT 2012 was signed by Deutsche Messe and SOFTEX (the Association for the Promotion of Brazilian Software Excellence). Parallel to this, BITKOM (Germany’s Federal Association for Information Technology, Telecommunications and New Media) and BRASSCOM (the Brazilian Association of Information Technology and Communication Companies) signed an associated agreement. “Brazil ranks among the world’s most dynamic economies and offers a wealth of opportunities for German high-tech companies,” remarked BITKOM’s Presiding Committee Member Karl-Heinz Streibich at the joint signing ceremony in São Paulo. “Brazil’s major infrastructure projects and its growing – and increasingly affluent – middle class make the country a highly attractive market and trade partner.”
“As the organizers of CeBIT, we are very much looking forward to having Brazil as our Partner Country in 2012. Next year represents an excellent opportunity to further intensify the excellent relations between our two nations. Brazil’s enormous growth potential makes this market an absolute must for international corporations. SMEs, too, are well advised to take a closer look at the many exciting opportunities offered by South America’s largest economy,” explained Deutsche Messe Managing Board Member Ernst Raue.
Deutsche Messe has been active in Brazil for some 30 years, and Brazilian companies have exhibited at CeBIT since 1987. To further boost its market development activities in South America, Deutsche Messe established a local subsidiary with offices in São Paulo and Curitiba in 1999. This subsidiary was instrumental in the launching of Business IT South America as a dedicated ICT trade fair for South America.
From 6 to 10 March 2012, Deutsche Messe and BITKOM will be bringing the flair of Brazil to Hannover. Next year marks the first time that a South American nation is Partner Country at the world’s largest digital technology showcase. Numerous events at CeBIT 2012 will provide visitors with comprehensive information about Brazil and its high-tech industry. One of the highlights will be the German-Brazilian ICT Summit on 6 March, which will attract high-ranking government officials and industry leaders from both countries. “CeBIT is an outstanding B2B platform, but also a unique opportunity for politicians to get together to discuss the future of the global information society,” commented Streibich, who had initiated the cross-border ICT sector collaboration together with fellow BITKOM Presiding Committee member Ulrich Dietz. “The worldwide harmonization of national technology policies is becoming increasingly important in this age of globalization,” added Streibich. On behalf of Deutsche Messe, Ernst Raue remarked: “We are delighted to have one of the world’s most important up-and-coming economic powers as our Partner Country at next year’s show. Brazil will no doubt be pulling all stops at CeBIT 2012 to show off its virtues as a high-tech nation and an attractive business partner.”
The German-Brazilian ICT Summit will be followed by a series of expert workshops targeted by BITKOM at helping firms – particularly SMEs – to expand their international business operations in all the right directions.
By the same token, Germany offers a world of opportunities for Brazilian suppliers. In 2011, sales of ICT and consumer electronics in Germany totaled 145 billion euros, making the country Europe’s largest market for these technologies. In 2012, the figure is expected to rise to 148 billion euros.
Across the Atlantic, the Brazilian ICT market is also experiencing strong growth. The European Information Technology Observatory (EITO) has forecast year-on-year ICT sales in Brazil to increase by six percent to 87 billion euros in 2011. 2012 sales are expected to rise by a further six percent to 92 billion euros. ICT sector growth in Brazil will therefore exceed that in many EU countries.
Source of information: The European Information Technology Observatory (www.eito.com) provides regular information updates on the world’s major markets for ICT and consumer electronics. EITO is a wholly owned subsidiary of BITKOM and collaborates with leading market research institutes, including IDATE, IDC and GfK.
Above, Ernst Raue, Deutsche Messe Managing Board Member
Image credited to CeBIT