Raue: "CeBIT 2012 puts trust at the top of the agenda"
Date: Mon, 03/05/2012 - 20:30
CeBIT 2012 kicks off on tuesday, 6 march, with a winning conference program, all the latest ICT gadgets and innovations and a ready-made market of providers and potential customers from over 100 countries
The organizer, Deutsche Messe, is also expecting around 130 international business and government delegations. "We are in for an exciting time at CeBIT 2012. The ICT industry stands to benefit from favorable conditions, and all signs point to a highly successful show ahead," remarked Ernst Raue, member of the Deutsche Messe Managing Board, at a press conference in Hannover on Friday, 24 February. CeBIT, the world's No. 1 showcase for the digital industry, will be ceremoniously opened on the evening of Monday, 5 March, by German Chancellor Angela Merkel.
The lead theme for this year's CeBIT is "Managing Trust." Ernst Raue explains: "User trust is a key prerequisite for growth in the digital industry. And it poses a number of major challenges for providers of ICT services and online vendors. It is therefore a good thing that more and more companies in the sector are beginning to realize how critical it is to make trust and security a top priority on their executive agendas." Increasing mobility, the global scope and reach of today's ICT solutions and an upsurge in cloud services call for much more than purely technical means of ensuring security. "Organizational and legal issues are also essential to balancing the security equation. And with social networking growing by leaps and bounds, a great deal of dialogue is still needed on how to empower and inspire users to use online media judiciously and safely. Thanks to its unique, all-encompassing scope and reach, CeBIT is the only event capable of serving as a crucible for the kind of top-notch international mindsharing and debate required," commented Raue.
The CeBIT 2012 Opening Ceremony will be staged on the evening of Monday, 5 March. Among the dignitaries who will be addressing the 2,500 VIP guests at the ceremony are German Chancellor Angela Merkel, the President of Brazil, Dilma Rousseff (on behalf of Brazil as this year's CeBIT Partner Country), the Premier of the German state of Lower Saxony, David McAllister, and the President of high-tech industry association BITKOM, Dr. Dieter Kempf. The lead address by the industry representatives will be given by Google Executive Chairman Eric Schmidt.
More leading lights of the international ICT community will be speaking at the CeBIT Global Conferences (CGC), the world's biggest such event dedicated entirely to ICT topics. The CGC keynote addresses will be kicked off by Microsoft Chief Operating Officer Kevin Turner, as he unveils a number of innovations pertaining to Microsoft's new operating system, Windows 8. All in all, the list of speakers for the CGC comprises some 60 movers and shakers from the digital industry. In addition, Neelie Kroes, the EU Commissioner for the Digital Agenda and Vice-President of the European Commission, will be taking the CGC podium to give a status report on the EU's Digital Agenda project launched two years ago. Admission to the CeBIT Global Conferences is free of charge for CeBIT ticket-holders.
The upcoming event is attracting more interest on the part of the European Union than ever before, with several hundred delegates from Brussels expected to make the trip to Hannover. Among them will be Viviane Reding, European Commissioner for Justice and former Commissioner for IT. Commissioner Reding's dedication to promoting the reform of the EU's data protection laws is unparalleled throughout the political landscape.
More than 4,200 companies and organizations from 70 different nations will be exhibiting at CeBIT 2012. "We are expecting an exhibitor plus of about three percent over last year's figures," said Deutsche Messe Managing Board member Ernst Raue. "The show's global drawing power will be underscored by the fact that more than half of all exhibitors come from outside Germany. CeBIT 2012 will also feature record numbers of Web enterprises such as Google, Facebook, Xing and Monster.com. "We've met our targets, and CeBIT is right on track. Our new services, an unbeatable lineup of themes and the adaptability the show has demonstrated over the years are now paying off." CeBIT 2012 retains its proven four-pillar approach consisting of CeBIT pro, CeBIT lab, CeBIT gov and CeBIT life. "Year after year, CeBIT participants find themselves able to derive ever greater value from the show, both online and while in Hannover," added Raue, referring by way of example to the new matchmaking service on offer at the redesigned Information Center which now serves as a central port of call for CeBIT visitors.
CeBIT 2012 will also address a large number of new themes. A case in point is the new Urban Solutions display area, which will feature ICT solutions for the rapidly snowballing challenges faced by the world's centers of conurbation and megacities. Another example is the all-new Logistics IT pavilion, which will feature international intralogistics market leaders such as the industrial truck manufacturers Still and Jungheinrich. The automotive industry will also receive more extensive coverage. "We're seeing greater demand than ever for our long-standing 'Automotive Day' event. Professional traffic telematics is more important than ever, and premium manufacturer Audi will be mounting a truly amazing showcase of its IT credentials, not to mention the Germany premiere of one of its latest advances," reported Raue.
In addition to newcomers such as salesforce.com and Xing, this year's exhibitor lineup includes CeBIT regulars like Deutsche Telekom, IBM, Microsoft, SAP, Software AG, Vodafone and many more. 2012 will also see the return of a number of companies that had been absent from CeBIT in recent years, among them Samsung and Sharp. As for new market entrants, there will be 50 start-ups at the Code_n display. Themed "Shaping Mobile Life," Code_n is an international mobile technology competition that attracted entries from more than 400 young companies from 42 countries. The 10 most innovative among the 50 finalists on show will receive their awards during CeBIT.
"We'll also be significantly raising the bar when it comes to our job and career service portfolio, which is second to none in terms of sheer magnitude and value generated. Career starters, in particular, have everything to gain by attending CeBIT and discovering the wealth of opportunities available to them." explained Raue. A striking BITKOM figure serves to underscore this assertion: In the IT industry in Germany, alone, some 38,000 positions are currently vacant. In response to this, the organizer of CeBIT - Deutsche Messe - is teaming up with Monster.com, the world's leading careers portal, and Germany's Federal Employment Agency (BfA) to stage a special Recruitment Day on 10 March, the Saturday of CeBIT 2012. On that day, many HR managers and representatives will be on hand at exhibitors' stands to field questions by potential candidates and career starters.
This year, CeBIT will feature its first-ever Partner Country from Latin America - Brazil. According to market research company IDC, Brazil now ranks seventh among the world's biggest technology markets and high-tech producers. Analysts are predicting Brazil's ICT sector to grow by six percent in 2012. "Brazil is one of the 'hidden champions' of the digital world and is attracting a lot of interest as an international cooperation partner," commented Raue.
Overall responsibility for coordinating Brazil's Partner Country showcase at CeBIT 2012 rests with SOFTEX, the country's national software export promotion association. Some 80 Brazil-based companies will be presenting their products and solutions at six Brazilian pavilions. Among them will be the aircraft manufacturer Embraer, the oil conglomerate Petrobras, Latin America's biggest IT service provider, Stefanini, and the telco Telebras. This diverse exhibitor lineup means that Brazil will be represented in each of CeBIT's four main sections. Numerous events at CeBIT 2012 will provide visitors with valuable insight into Brazil and its high-tech industry. One of the highlights will be the German-Brazilian ICT Summit on the first day of CeBIT, 6 March, which will attract high-ranking government officials and industry leaders from both countries.