SOFTEX projected $ 60 million in business for the CeBIT 2012

Date: Tue, 03/13/2012 - 19:26

SOFTEX projected $ 60 million in business for the CeBIT 2012

Brazilian historical participation involved a total investment of € 2.5 million

Countries exponents in their respective continents, Brazil and Germany were never as close as during the week of 6-10 March, when the city of Hanover hosted the 26th edition of CeBIT, which had in its opening ceremony the presence of Brazilian President Dilma Rousseff and German Chancellor Angela Merkel.
Sixth largest economy in the world and going through a period of prosperity, Brazil has been conducting continuous and significant investment in ICTs and attended the event with the status of the partner country and a historical delegation: 130 companies and organizations from private and government institutions.
"It was a milestone in consolidating the image of the Brazilian IT industry abroad. We can divide the global projection of our industry before and after CeBIT 2012. In addition to promoting business and partnerships for our companies, attending the event in the condition of partner country helped us to reinforce the concept of Brazil as a provider of advanced technology and global reach in several segments, "says Arnaldo Bacha, executive vice president atSOFTEX (, organization that coordinated the Brazilian presence at the event.
Bacha adds that Brazil and Germany, the largest ICT market in Europe, have a long history of trade relations. "We understand it also as a strategic hub for companies interested in reaching other markets on the continent," says executive vice president of SOFTEX.
"Companies are starting their internationalization process or already operating across national borders have at CeBIT a unique opportunity to make new contacts with potential customers, know closely the key trends and innovations in the segment in which they operate and observe the initiatives of major players, "says Djalma Petit, director of Market SOFTEX.
BRASIL IT + STAND - Results of an investment of € 2.5 million, the project of Brazilian participation involved the installation of six pavilions (1,200 m²) spread across the four themes of the show.
The national exhibitors, performing under the brand Brasil IT +, which identifies the tech industry overseas, have noted the growing interest in Brazil and recorded a significant number of visitors from different countries attracted both by the momentum of the Brazilian economy and by the two major international events that the country will host in the coming years: the 2014 FIFA World Cup and 2016 Olympic Games.
Also during the show were recorded the first business. STA Holding ( signed a contract worth US$ 250,000 with the Spanish BTG. The company, which participates for the third time at CeBIT, sold the platform SAT (Sales Administration Tool) tool that consolidates financial analysis.
The debut of iBrowse Consulting ( in intentional events has earned the company the agreement with a company in the Dominican Republic for a proof of concept of its technology. iBrowse will work on the validation of the tool and test its ability to deliver the solution starting this march.
With the approval of the concession system in mission-critical Oracle Forms to Java environment, the company must earn around US$ 2 million. "The European market is promising, and during the fair was this more evident, then interact strongly with countries like Saudi Arabia, France, Portugal and Spain" celebrates Paul Justin, chief security officer (CSO) of iBrowse.
"We made important contacts with potential partners for strategic markets such as Germany, Spain, Italy, Poland, Hungary, France, Switzerland and Portugal. Of the approximately 80 companies with whom we spoke, 18 tend to be extremely interested in taking our portfolio to their respective countries, "says Mark Nader chief executive officer of Comprova.Com (, specializing in solutions Legal validation of documents using the digital media.
In an effort to publicize the current stage of development of the Brazilian IT industry, the country participated in two side events at CeBIT 2012 sponsored jointly by SOFTEX, Brasscom and Bitkom, the German association of IT companies: the German-Brazilian ICT-Summit and German-Brazilian Workshop.
"Although the sales cycle of software solutions can be long and may exceed one year, we projected a turnover of U.S. $ 60 million to our delegation in the next 18 months ", concludes Djalma Petit.
The design of Brazil's participation at CeBIT this year for the first time with the status of the partner country is an initiative of the Ministry of Science, Technology and Innovation (MCTI), Ministry of Foreign Affairs (MRE), Ministry of Development, Industry and Foreign Trade (MDIC), Ministry of Communications (Mincom), Brazilian Development Bank (BNDES), the Brazilian Trade and Investment Promotion Agency (Apex-Brazil) and Embratur.

Above, Chancellor of the Federal Republic of Germany, Dr. Angela Merkel, and President of the Federativ Republic of Brazil, Dilma Rousseff

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