77% of mobile operators plan to support multiple devices and portability in 4G Networks

Date: Tue, 11/22/2011 - 17:03 Source: Maravedis press department

Operators challenged to develop profitable mobile cloud business models
77% of mobile operators plan to support multiple devices and portability in 4G Networks

4G wireless combined with cloud computing will drive a new wave of innovation and ROI for operator content, services and applications

Above, Telefónica at Gartner Symposium ITxpo 2011 Barcelona

4G wireless combined with cloud computing will drive a new wave of innovation and ROI for operator content, services and applications according to the latest Maravedis market report entitled "4G + Cloud = Innovation and Profits?"
The study is the result of multiple interviews with mobile operators around the world as well as online surveys. Mobile cloud market forecasts anticipate exponential growth during the next five to ten years, but securing market opportunities presents uncertainties as operators, partners and competitors all aim to control the most profitable segments of the mobile cloud services value chain.
"One of the biggest factors impacting the user experience in upcoming years will be the support of multiple devices and the portability of applications, services and content among the devices" said Bill Lesieur, author of the report and Senior Analyst at Maravedis.  The rapidly increasing customer expectations for mobile operator support of multiple personal devices will also fuel the debate about whether or not app stores from Apple and Google are constraining portability among devices from different manufacturers.
"The arrival of high-speed 4G networks combined with emerging mobile cloud technology is fueling speculation that operators can recapture mobile services revenue through unique capabilities and more open developer platforms and ecosystems," added Adlane Fellah, Research Director at Maravedis.
"However, mobile operators have to be careful not to try to fix their 'dumb pipe' problem with a 'dumb cloud' solution by racing into commodity cloud services that are providing very low margins and lacking unique telecom-related differentiation," added  Lesieur. "Many operators and their vendors are focusing their mobile cloud efforts on the enterprise business market, which is expected to represent the larger and more profitable revenue opportunity for mobile operators."
The study and survey focuses on the drivers, challenges, solutions and opportunities for mobile cloud services in 4G mobile operator environments.

 

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