GSMA shines spotlight on asian mobile industry
Date: Mon, 11/30/2009 - 14:52 Source: GSMA press department
The GSMA, the body that represents the worldwide mobile communications industry, issued key findings that underscore the strength and success of the Asia Pacific mobile industry. The GSMA released its Asia Pacific Mobile Observatory Report, which shows that since 2003, the Asia Pacific market has more than tripled in size, adding over a billion connections and growing at 26% CAGR1 to reach 1.7 billion connections in 2008. The study was carried out for the GSMA by global management consultants A.T. Kearney across the 47 countries in the region.
“The Observatory is the one of the most thorough, current views of the mobile market in the Asia Pacific region that has been undertaken, and shows that operators have seen phenomenal take-up of mobile communications in the region, employing 10 million people and driving the mobile ecosystem’s contribution to the economy to nearly $370 billion (2.82% of GDP),” said Rob Conway, CEO and Member of the Board, GSMA.
The Observatory findings show that, as the global mobile market has grown beyond 4 billion connections, in 2009 the Asia Pacific region will cross the 2 billion connections threshold for the first time. It is projected that the Asia Pacific market will exceed 3 billion connections in 2013. With the continued investment in mobile broadband it is likely that mobile will be the primary form of data communications and rich internet access for the majority of people in the region. This impressive growth achieved in Asia Pacific has been driven by several key factors including;
• • Rapid economic development in the region
• • Opening of markets to the forces of globalisation and foreign direct investment
• • Ambitious rollout of network infrastructure, driving population coverage to nearly 80%
• • The success of cost-effective pre-paid services (74% of Asia Pacific connections versus 68% in Europe and 16% in USA)
• • Introduction of low-cost handsets and the reduction in mobile usage prices driving down the minimum cost of mobile ownership
• • Innovative business models including infrastructure sharing and unique distribution channels making network expansion to rural areas economically viable
The Asian Mobile Observatory examines issues across a diverse footprint of countries and markets and shows that the industry outlook is positive as mobile makes a massive contribution on the economic, environmental and social agenda of the 47 countries in Asia Pacific. The research has shown that the mobile industry’s relentless focus on bridging the digital divide and driving innovation in the years to come, coupled with regulatory and governmental support to develop and implement sustainable policies, will aid this ambitious growth.