Strategy Analytics at Mobile World Congress: mobile data pricing, traffic management
Date: Fri, 02/11/2011 - 16:12 Source: Strategy Analytics press department
At Mobile World Congress (MWC) in Barcelona, Strategy Analytics expects to see a wide range of innovative solutions for mobile broadband traffic management on 3G and 4G networks designed to address the anticipated growth in tablets and mobile video usage. The Strategy Analytics Mobile Broadband Opportunity (MBO) service report, “An Exciting 2011: Top Mobile Broadband Trends Leading into Mobile World Congress,” identifies traffic management, mobile data pricing and policy control as top issues in 2011.
Mobile broadband pricing plan evolution and the potential for pricing plans that share a bucket of data across multiple devices are key strategic factors for mobile operators and tablet vendors, as a range of new players aim to grab market share from the Apple iPad. “When operators require a new plan for each new device to connect to 3G or 4G, it limits the potential market. We are at the early stages of a ramp of multiple device owners. A recent Strategy Analytics survey in the US shows over 60% of smartphone owners would like to see a single mobile data plan that connects all of their devices,” notes Susan Welsh de Grimaldo, Director of the Strategy Analytics Mobile Broadband Opportunities service.
“The interest in a shared data plan for multiple devices presents a real opportunity for mobile operators to drive connected devices and data revenues,” adds Phil Kendall, Director of the Strategy Analytics Wireless Operator Strategies (WOS) service. Additional analysis of consumer feedback on drivers for adoption of 4G, LTE and pricing plan preferences is highlighted in the Strategy Analytics report, “Speed Matters: US Consumer Interest in 4G and New Mobile Broadband Pricing Models.”