Orange announces the launch of ultra-broadband for mobile
Date: Thu, 04/19/2012 - 12:33 Source: Orange press department
Stéphane Richard, CEO of Orange
Image credited to France Telecom-Orange
Orange stays in the lead by keeping one step ahead in terms of the coverage and the speed of its mobile network.
Orange has obtained a combination of 4G frequencies (at 2.6 GHz and 800 MHz) for Long Term Evolution (LTE) technology that will enable it to meet the increased demand for data mobile on mobile networks. Ultra-broadband technologies allow Orange to offer its customers speeds of up to 150 megabits/s* on compatible mobile terminals.
“Orange mobile ultra-broadband is obviously 4G, but it’s also currently the very latest evolution of 3G, H+, which delivers speeds of up to 42 megabits/s**, meaning 3 times quicker than what we were able to offer until now and a real springboard to 4G” announces Stéphane Richard, CEO of Orange at the inauguration of the new Très Grande Boutique in Marseille.
Orange triples the speed of its 3G+ network by moving over to HSPA+ (H+) technology at 42 megabits/s**
More than 50 % of the population has been covered by this new technology since 24 November 2011, including 40 major urban centres such as Paris, Chambéry, Clermont Ferrand, Dijon, Grenoble, Lens, Lille, Lyon, Nantes, Nice, Saint-Etienne, Toulon, Marseille, Montpellier and Perpignan. By end 2012, this coverage will gradually be enlarged to reach 60 % of the population with the addition of cities such as Bordeaux, Nancy, Metz, Strasbourg, Toulouse and Angoulême (more information on orange.fr). The technology, until now available only to business companies, is now accessible to the public.
Marseille, the first pilot city for 4G starting in June 2012
Marseille will be the first Orange 4G pilot city. After the experimental deployment of 4G in a number of areas of the city, other cities will follow. Orange will be deploying its H+ technology and testing its 4G network in Marseille and the surrounding region with Alcatel-Lucent, a benchmark partner, which has already successfully deployed 4G in the USA.
The Très Grande Orange Boutique in Marseille…an emblematic place to announce Ultra-broadband for Mobile
At the Très Grande Boutique in Marseille, another illustration of the range of services proposed to customers in terms of service, technologies and innovation. The Très Grande Orange Boutique in Marseille opened for business on 24 February at 30-34 Rue de la Canebière. Customers have, for the first time, access to a ‘Personal Connected Household Plan’ section. This service enables customers to optimise their multi-media installations according to the layout of their home. The Marseille store is also the first point of sale in France to test the new sales tool for customer advisors: the Sales Pad: a tablet for proposing the most suitable offer to customers through 5 questions about their user habits.
* Maximum theoretical speed with an LTE category 4 terminal.
** Maximum theoretical speed.