Sybase 365 selected by Western Union to participate in digital vendor program for mWallet and mBanking platforms
Date: Tue, 06/30/2009 - 17:37
Sybase 365, a subsidiary of Sybase, Inc., the global leader in mobile messaging and mobile commerce services, announced that it was selected by The Western Union Company, a global leader in money transfer services, to participate in its Digital Vendor Program for mWallet and mBanking Platforms.
Western Union created the Digital Vendor Program to extend the reach and accessibility of Western Union Money Transfer services to mobile finance initiatives in Latin America, Africa, the Middle East and Asia.
“Establishing a strong mobile vendor program is a critical step in the delivery of our ‘Western Union Anywhere’ service proposition,” said Matt Dill, SVP and Head of Western Union Digital Ventures. “By collaborating on a global level with proven mobile platform providers, we believe we can simplify deployments for our mobile partners and introduce a more consistent Western Union experience for consumers.”
As the only vendor with the broadest global mCommerce offering, Sybase 365 has enabled interoperability between mobile operator networks, has established industry reference points and live mCommerce deployments to more than 15 million end-users and 20,000 merchants. It has created a national mPayment standard in Germany with Vodafone and o2, and in Austria with A1 Vodafone, Orange, T-Mobile and Telering. In partnership with Globe Telecom in the Philippines, and as a certified GSMA Mobile Money Vendor, Sybase 365 has already deployed mobile money for the unbanked (MMU) and micro finance solutions in emerging markets including Egypt, Nigeria, Kenya, South Africa, Columbia and Chile, as well as MMT solutions in markets including the Philippines, the UAE, Malaysia and the United States.
“This partnership between Sybase 365 and Western Union furthers our strategy to build global partnerships that will facilitate a secure mobile finance eco-system benefitting mobile subscribers, mobile operators and financial institutions around the world.” said Matthew Talbot, Vice President, mCommerce, Sybase 365.
Leveraging the Sybase 365® Mobiliser Products and Platform, Sybase 365 can address end-to-end mCommerce opportunities in Banking, Payments and Remittances in both developed as well as emerging markets – in a standardised and open way. The Mobiliser Products enable everybody to pay, buy, bank and remit money with a mobile device. The Mobiliser Platform - a state-of-the-art Service Oriented Architecture (SOA) for true dynamic real-time integration and rapid application development – provides support for all mobile channels and integrates marketing capabilites along the customer lifecycle.