Bridgewater unveils comprehensive LTE product suite
Date: Fri, 09/18/2009 - 14:28
Bridgewater Systems, the mobile personalization company, unveiled its comprehensive Long Term Evolution (LTE) product suite. New products generally available include the Bridgewater® Home Subscriber Server and Policy Controller which are both anchored by Bridgewater’s Subscriber Data Broker™ and are fully compliant with the Third Generation Partnership Project (3GPP) Release 8 Standards. Several global trials with major service providers are in the planning and implementation stages with an expanded partner and interoperability ecosystem also announced recently.
Bridgewater’s new products for the LTE Evolved Packet Core (EPC) draw on the company’s extensive experience with Tier 1 service providers and market leadership in subscriber, service, and policy control solutions optimized for the demands of mobile data. The products are fully compliant with 3GPP Release 8 standards for LTE and include:
o The Bridgewater Home Subscriber Server (HSS), a master repository that contains subscriber and device profile and state information, and manages subscriber identities, service profiles, authentication, authorization, and quality of service in real time. The HSS federates data from existing Home Location Registers and other databases for service parity and network migrations. It is undergoing extensive interoperability testing with leading Mobility Management Entity (MME) solution providers.
o The market leading Bridgewater Policy Controller (PCRF) provides smart network, application, and subscriber policies that allow service providers to manage mobile data growth and deliver personalized services. Extensive interoperability testing with leading Servicing and Packet Data Network Gateway solution providers is underway.
o Inter-working with non-3GPP networks such as WiFi, EVDO and WiMAX is supported by an optional Authorization, Authentication and Accounting (3GPP AAA) module. It ensures seamless mobility and service portability across different networks.
o Bridgewater’s Subscriber Data Broker provides a common subscriber data management platform that brings together rich, dynamic subscriber data with the sophisticated tools to broker that data to multiple systems and applications to personalize services.
The LTE product suite is available in several flexible deployment options:
o The Bridgewater® EPC 500 is an integrated system which includes the Bridgewater Home Subscriber Server and Policy Controller on a single hardware platform. It allows service providers to quickly and cost-effectively engage in lab trials and limited network deployments and can scale as services grow.
o The Home Subscriber Server and the Policy Controller are available as stand-alone, single purpose systems that can easily integrate with other components of an EPC network.
It enables service providers to:
o Implement smart subscriber, service, and policy controls to manage the complexities of exponential mobile data traffic growth, and millions of subscribers, devices, and applications;
o Rapidly launch LTE trials and early deployments using a fully integrated and tested EPC system which includes both the HSS and PCRF;
o Ensure seamless network evolution through centralized control across all mobile access technologies including LTE, GSM/HSPA, CDMA/EVDO, WiMAX, Wi-Fi and Femtocells. This allows service providers to optimize and seamlessly offload mobile data traffic and applications across different networks, as well as enable service portability; and
o Introduce LTE-ready controls in 3G networks to ensure a smooth evolution.
Dr. Philip Marshall, Senior Research Fellow, Yankee Group, said: "LTE represents a significant opportunity for service providers to not only increase network capacity and bandwidth but to also dynamically control and manage mobile traffic, subscribers, applications, and devices. Bridgewater’s innovative approach to the LTE Evolved Packet Core allows service providers to take control and deliver a better and more personalized subscriber experience.”
For David Sharpley, Senior Vice President, Bridgewater Systems, “Bridgewater’s standards-based and multi-vendor approach to the LTE Evolved Packet Core, and our deep experience in control plane transformations, is truly unique in the industry. The combination of the Bridgewater Home Subscriber Server, Policy Controller and Inter-working capabilities, coupled with our flexible deployment options, allows service providers to rapidly and cost-effectively trial, launch, and scale LTE deployments.”
Visit Bridgewater Systems at 4G World, Meeting Room 835, September 15-18, 2009 at McCormick Place in Chicago to learn more about our innovative solutions for 4G LTE and WiMAX. Join Bridgewater's David Sharpley, Senior Vice President, Marketing and Product Management for a discussion on the “Open Mobile Network Business Opportunity” on September 17th at 2:00 PM.