Multiplied Media's Poynt application wins Most Innovative Consumer Application at the GSMA's Mobile Innovation Grand Prix, EMEA

Date: Thu, 07/09/2009 - 15:03

Multiplied Media Corporation, a Calgary-based provider of mobile local search services, is pleased to announce they have won in the category of Most Innovative Consumer Application in the EMEA tournament of the GSMA's Mobile Innovation Grand Prix competition for their flagship application, Poynt

Multiplied Media's Poynt application wins Most Innovative Consumer Application at the GSMA's Mobile Innovation Grand Prix, EMEA Multiplied Media at HIT Barcelona 2009

The GSMA represents the interests of the worldwide mobile communications industry. Poynt, which recently launched in Germany and the United Kingdom, and operates in Canada and the United States, is a convenient and timesaving service that connects consumers to local businesses and theaters at the moment they want to buy or acquire products or services. By entering search terms, the consumer is able to find businesses and movies near their location, get phone and address information as well as enhanced features such as accessing movie reviews and trailers. Through GPS or cell-site locates, the user receives search results sorted by distance and has the option to view directions on a map, click-to-call the business, or view their website.
"Being recognized by the GSMA in this way is truly exciting for us," said Andrew Osis, CEO, Multiplied Media. "It is through the hard work of our team that we have been able to expand the functionality and availability of the Poynt mobile local search application that ultimately made this win possible."
"We were thrilled with the number of high-quality entries we received for the EMEA leg of the 2010 Mobile Innovation Grand Prix competition," said Bill Gajda, Chief Commercial Officer at the GSMA. "This event provides a rare opportunity for innovators to pitch new technologies to senior executives within the mobile operator, IT and venture capital communities."
The Poynt application is available for the BlackBerry(R) Pearl(TM) and BlackBerry(R) Curve(TM) series smartphones, as well as the BlackBerry(R) Bold(TM) and BlackBerry(R) Storm(TM) smartphones and takes advantage of capabilities including locates by GPS(*) and cell-site location, click-to-call, click-to-map and click-to-view-website.
Poynt is a free application(xx) and is available to BlackBerry(R) smartphone owners in Canada, the United States, Germany and the United Kingdom.

    (*)  Requires a GPS-enabled BlackBerry smartphone.
    (xx) Wireless charges may apply. Please check with your wireless service provider.

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