Wi-Fi - no longer ignored by mobile operators

Date: Tue, 02/07/2012 - 19:34 Source: Matt Humphries, Babel pr

Operators in Western Europe need to save $30 billion in mobile access network costs between now and 2016 according to latest research from Analysys Mason. The research firm points to Wi-Fi, in a small cell configuration, as the cost-effective alternative to building new base station sites. Analysys Mason recommends that a mixture of outdoor and indoor Wi-Fi access points should be used to augment existing capacity

Wi-Fi - no longer ignored by mobile operators Selina Lo, President & CEO of Ruckus Wireless

Selina Lo, CEO of Ruckus Wireless, a provider of advanced wireless systems for the mobile network market, believes that mobile operators now see Wi-Fi as an integral component of an integrated mobile data network.
Originally operators were reluctant to adopt Wi-Fi, preferring to focus on their own licensed spectrum. However, mobile networks do not have the capacity to deal with mobile broadband traffic growth. Wi-Fi is a technology that is familiar with consumers and businesses, operators now recognise the need to integrate Wi-Fi into their networks; to enable data offload and provide subscribers with uninterrupted data access across 3G, Wi-Fi and even 4G (LTE).
The mobile landscape is changing dramatically, as operators make the transition from providers of voice, messaging and data, to become mobile broadband providers. Wi-Fi provides operators with the scale, and the capacity, to meet the growing demand for data services; as the proliferation of smartphones and tablets increase. According to Lo, the latest developments in Wi-Fi technology allow operators to install dual mode access points that that support both Wi-Fi and cellular frequencies. This automated equipment can also make precise calculations to assess where capacity is needed the most, say to support a tablet streaming an episode of Sherlock in HD, while still reserving bandwidth for other users in close proximity. Wi-Fi even provides operators with a cost-effective option to support mobile backhaul. Ultimately a combination of Wi-Fi access points, femtocells, small cells, and mobile phone masts will comprise an integrated network, which will allow subscribers to roam between cellular and Wi-Fi networks; without the need for authentication, or the end-user having to change their device settings.

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