mobile advertising

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Asian market sees dramatic shift in mobile advertising spend

Smaato Inc., the leading mobile ad optimizer and mobile advertising company, announced the results of the latest research released by mobileSQUARED and published by Smaato. Smaato's whitepaper highlights research conducted across Asia Pacific, detailing the increase of brand investment in mobile advertising and mobile adoption trends unique to the region

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Mobile advertising figures defy economic slide

Advertisers demand measurability from mobile advertising and see benefits

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